FAYETTEVILLE, Ark. – Without an interpretive footnote or further information on recommended daily value, many consumers do not know how to interpret the meaning of trans-fat content on the Nutrition Facts panel, according to a new study by marketing researchers at the University of Arkansas.
In fact, without specific prior knowledge about trans fat and its negative health effects, consumers, including those at risk for heart disease, may misinterpret nutrient information provided on the panel, which is required by the U.S. Food and Drug Administration.
“We found that in the absence of general knowledge about trans fat, especially without a specific understanding that 4 grams of trans fat is high, even motivated consumers – that is, those who consult the Nutrition Facts panel on food packages and want to know more about the food they eat – appear to misinterpret the meaning of trans-fat information,” said Howlett.
